I started out as a Buddy and in my very first season I sold pesticides to 31 farmers and then to 88 farmers in the second. Having earned US$ 4,000 in one year, I wanted to help other farmers avail of the same opportunities. So, now I’m a Mentor with AGRIBUDDY, inducting and training other Buddies
- Hongseng Soy
Income from AGRIBUDDY : US$4,948
My family lives in a remote area, where the cost of fertilizer is higher than other places, and too high for most farmers. As a Gold Buddy, I was able to buy and supply fertilizers at a lower price on credit. Our income was more than US$ 900 and I want to expand my activities more and earn more money for my family
- Phat Phan
Income from AGRIBUDDY : US$992
AGRIBUDDY enabled us to change our normally used pesticide to a more effective one and saved our crops.
- Kinjarapu Ramarao
AGRIBUDDY helped me to accurately measure the use of my tractor by farmers and completely eliminated my payment disputes.
- Pothsray Noch
AGRIBUDDY will provide finance, knowledge, goods and services to the NEXT BILLION, who have been unconnected with the global economic system, to realize a dramatic increase in income for the rural areas of emerging nations through the BUDDY network.
BUDDY as a hub for unconnected farmers, providing services and collecting data at the same time
Data is the key to predictable income and risk.
AGRIBUDDY uses ground level data collection to understand farmer pain points.
And develop solutions to stop the vicious cycle.
Data used to build creditworthiness profiles.
AGRIBUDDY influences every point in the farm value chain.
Distribution channels with unique data gathering and demand analysis capabilities from a grassroots network of BUDDIES.
AGRIBUDDY’s Credit Scoring algorithms develop risk profiles all the way down to the level of individual farmers, using a calibrated mix of information about crops, weather, land, market and personal information. These profiles grow increasingly accurate over extended time periods, and enable financial institutions to offer cheaper and timelier credit to farmers based on a more predictable risk/return equation.
AGRIBUDDY’s platform is built specifically to track field-level granular data in near real-time, such as weather, soil conditions, hydrology, market conditions, infrastructure, etc. This enables us to conduct detailed studies and fine-tuned forecasts, taking a lot of the unpredictability out of the agricultural value chain, a boon for farmers, researchers and companies that rely on the farm sector for their core business.
The AGRIBUDDY platform enables us to aggregate outputs for domestic and export bulk consumers of crops, because we can track availability in real time, execute tighter quality control and coordinate logistics for higher cost-efficiency across disparate regions and multiple locations. We also function as a monitoring platform for contract farming companies.
Rural communities consume more than just agricultural inputs and produce more than just crops. AGRIBUDDY’s rural network serves as an aggregation and direct sales platform for sales of consumer goods like durables and consumables to the rural population by manufacturers. The BUDDY Network is a strong enabler of financing for durables as well.
|Number of BUDDIES||50 thousand
|Number of farmers whose
agricultural productivity and
income are raised by BUDDIES
|Total credit required||1.08 billion
|Working capital required||380 million
The increasing urban population (projected to reach 1.2 billion by 2030) is going to cause massive strains on the world’s food supply, leaving fewer people in agricultural production and more consumers who are disconnected from production sources and therefore not self-sufficient in food production. In order for production to keep pace with demand, a paradigm shift is needed in the current food production model, with small farmers needing to produce much more than they themselves consume.
By 2020, we plan to support 1 million farmers being managed by a network of 50,000 trained BUDDIES and resulting in 50-100% increases in small farmer crop yields in developing countries.
June 22, 2017
A former CEO of a financial institution challenges the visualization of the agriculture industry using smartphones
IT Pro (Nikkei BP)
June 13, 2017
“Enriching farmers through the creation of rural entrepreneurs set in emerging countries” AGRIBUDDY CEO Kengo Kitaura
Oct 1, 2019
Mr. Kengo Kitaura Connecting Cambodian farmers and financial services with smartphones
Asahi Shimbun Digital
Oct 09, 2018
AGRIBUDDY raised US $ 2.8 million from Mistletoe, Mr. Keisuke Honda and Cambodian funds, etc.
Apr 19, 2019
Interview with AGRIBUDDY CEO Mr.Kengo Kitaura about the situation of “Agtech x Fintech” in Southeast Asia