Company name Agribuddy Ltd.
Establishment January 2015
Representative CEO Kengo Kitaura
Capital $ 4,796,775 (as of July 2022)
Business contents Providing the services of “post-paid sale of inputs to farmers” and “collection and purchase of crops grown by farmers”.


Head office
Unit F, 7/F., China Insurance Building, 48 Cameron Road, Kowloon, Hong Kong

Cambodia Office

Sand Office Building, Sivutha Blvd Street, Mondol II, Svay Dangkum, Siem Reap City, Siem Reap, Cambodia


Kengo Kitaura
Founder / CEO

Born in Osaka with 15+ years of experience to run and operate a personal financial services company in Japan, found that people with low financial literacy have a strong tendency to exacerbate their own financial situation without designing a safe lending model for borrowers. After Japan, he moved to Cambodia in 2009 to further impact the economic conditions and quality of life of people in rural areas with financial and IT solutions. He discovered a feasible solution to improve the rural economy while operating a 1,000 ha cassava farm. To implement the solution, he founded and launched “AGRIBUDDY” in 2015, which has been a shining star since then, and has now also won him the best “founder” rice bowl award in all of Asia.

Naho Shigeta
Board of Director / Chief Analytics Officer

Naho Shigeta leads our operations in India, one of the world’s fastest-growing markets. She joins us with a wealth of experience in diverse fields combined with a flair for multinational entrepreneurship. Since 2006, she has been the founder and CEO of Infobridge Holdings Group Ltd., a Hong Kong-based company that has established several companies in India to foster closer cooperation and relationships between Indian and Japanese companies, as well as to expand markets for Japanese companies in India. Ms. Shigeta has also worked in China to establish operations that grew an IT-based market research company from 3 to 400 employees in six years. A graduate of Tokyo University, she specializes in managing multicultural teams and is happiest when building business relationships between companies from different countries.

Noriaki Okubo
Board of Director

Aki serves on AGRIBUDDY’s Board of Directors and brings extensive financial and business development expertise to the company. Aki is also the Managing Director of Scentan Ventures, a Tokyo/Singapore-based venture capital firm that invests in innovative technology companies worldwide. Prior to Scentan, Aki was Managing Director of IgnitionOne, a global marketing technology company. Prior to iOne, Aki was SVP of International Business at Livedoor, overseeing the company’s global M&A and investment strategies.

Keisuke Honda
Head of Brand Ambassador

Born into a family of athletes, Keisuke Honda is a Japanese professional footballer who plays for Australian club Melbourne Victory and is also the general manager and coach of the Cambodian national football team. Since 2008, Honda has won over 90 international caps and is the first Japanese player to score in three FIFA World Cups. Together with Rural Entrepreneurs (group leaders of small farmers), also known as BUDDYs, he will motivate small farmers in developing countries, many of whom are struggling to improve their standard of living. He will strive to inspire smallholders to reach their full potential by never giving up and always expanding their horizons.


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